Pipeline to Success – Part 5: The Products
Recently, some CRM product developers have begun building pipeline tools to meet the changing needs of law firms. A few years ago, Microsoft began offering a version of its Dynamics CRM through industry vertical resellers who configured the software specifically for law firms. This product, CRM4Legal, has since been acquired by Aderant. Two other companies have also released new offerings built on the Dynamics platform: Business Development Premier from Thomson Reuters and ProfessionalCRM from Consulting4CRM.
Leveraging Contacts and Relationships for New Opportunities
More recently, LexisNexis InterAction, the industry leading CRM for large law firms,