Data Quality Do’s and Don’ts – Part 5: Herding CRM Users or “Cats”
Herding your CRM users or “cats” toward full participation is a challenge. The beauty of a CRM system is that by gathering and maintaining the collective information of all CRM users, contacts can be kept updated across the organization. If an attorney receives updated information for his contact but simply modifies the contact information in Outlook, the new information doesn’t flow to everyone who shares that contact. If that attorney updates the information in the CRM, everyone receives the new information and everyone wins. That is, everyone who participates….