Diving Into CRM
Have you ever heard the saying that you have to walk before you can run? It’s usually being spouted off by one of those really annoying self-important know-it-alls with all of their clever little sayings. You know, the ones who are usually all talk. Anyway, I’ve heard them say this about CRM too, but I disagree. Instead, I would say that CRM rollout is more like a triathlon: you have to swim before you can run (ok, a triathlon without the biking – and after swimming and running, most of us would be too tired to care about the biking anyway).
The Business Development Trickle Effect
Drip… drip… drip… That little drop of water trickling down the sink drain often seems pretty insignificant. But over time, those small drips add up. In fact, one drip per second is actually 86,400 drips in a day. In a year, a few little drips here and there can add up to between 500 and 2,000 gallons of wasted water. Now that seems a little more significant – especially if you’re the one paying the water bill.
Little Efforts Can Produce Big Results
It’s the same with business development. Little things can mean a lot. You don’t have to try to do lots of big things.
CRM Success by the Numbers… It’s As Easy as 1, 2, 3
When people who are tasked with responsibilities for CRM systems are asked to define success, many words come to mind – words like challenging, demanding, difficult, stressful, time-consuming… painful, impossible, unattainable… changing jobs, retiring, quitting, outa here… It can be enough to have you contemplating the view from the ledge in your office.
Come down off that ledge. It’ll be ok. Realistically, CRM success doesn’t have to evoke feelings of pain or frustration. Instead the thought of CRM success can actually bring you a sense of inner calm and peace – even feeling of achievement or accomplishment. How is this possible,
