Bradley – A CRM, Data Quality & eMarketing Success Story
Bradley has more than 500 attorneys and nine U.S. offices in Alabama, Florida, Mississippi, North Carolina, Tennessee, Texas and the District of Columbia, providing an extensive geographic base from which to represent regional, national and international clients.
The firm’s attorneys serve as national coordinating counsel, regional counsel and statewide counsel for clients in various industries. Attorneys and staff combine legal experience and knowledge with sophisticated understanding of industries to work side by side with clients and come up with practical, strategic solutions specifically tailored to their businesses and operations.
SITUATION
Bradley had attempted two previous CRM implementations without success.
Congratulations to Bradley on Their 2018 LMA Your Honor Awards!
“Bradley Connect” CRM takes 1st Place in the Technology Management: Software and Platforms category and Honorable Mention in the Technology Management: Applications and Innovative Use of Technology category.
CLIENTSFirst is thrilled to announce that our Client Bradley has won two awards in the Legal Marketing Association’s 2018 Your Honor Awards. Bradley’s new CRM, “Bradley Connect” won 1st Place in the Technology Management: Software and Platforms category and Honorable Mention in the Technology Management: Applications and Innovative Use of Technology category. Both awards are attributed to the firm’s new CRM, branded “Bradley Connect,” which has succeeded on several levels when past CRM efforts at the firm had failed.
Chris Fritsch Named Marketing & Business Development Thought Leader in JD Supra 2018 Readers Choice Awards
Chris Fritsch has been recognized as a top Marketing & Business Development thought leader in the JD Supra 2018 Readers Choice Awards. An author, speaker and regular JD Supra contributor of marketing and business development technology insights and commentary, Chris consistently achieved high visibility and engagement among JD Supra’s legal industry readers in 2017. Chris ranked fourth among the top ten of over 400 JD Supra authors writing on marketing and business development topics for the legal profession.
Chris is President and Founder of CLIENTSFirst Consulting LLC, a 10-year-old firm that provides CRM and marketing and business development technology consulting services for law and professional services firms.
CLIENTSFirst Consulting Welcomes Client Success Consultant Rachel Fields
CLIENTSFirst Consulting is excited to announce a new addition to our team. Rachel Fields joins CLIENTSFirst as our newest Client Success Consultant. Rachel offers Clients more than 20 years’ experience in legal marketing and business development technology with leading law firms ranging in size from fewer than 200 to more than 2,000 lawyers. She has experience developing and maintaining a wide range of systems including multiple CRM systems, email marketing and event management technology, experience and proposal tools and websites. She also has extensive experience partnering with IT, HR, Finance and Business Development departments to develop solutions for various data and knowledge management needs.
Christina Fritsch, J.D. of CLIENTSFirst Consulting Inducted as Fellow of the College of Law Practice Management
Christina Fritsch, President and Founder of CLIENTSFirst Consulting LLC, and legal industry CRM expert has been inducted as a Fellow of the College of Law Practice Management during the College’s
Futures Conference in Atlanta, Georgia.
The College of Law Practice Management is an honorary organization made up of individuals who have made significant and sustained contributions to the field of law practice management over a period of years. The College formally recognizes lawyers, law school professors, administrators, consultants, officers of the government, access to justice professionals and others whose work has significantly contributed to and enhanced law practice management,