The CRM Marathon
– by Raquel Lewis, Client Success Consultant & Chris Fritsch, Client Success Consultant
CRM is a Marathon, Not a Sprint
When considering a CRM system, you may think that this is a technology that simply needs to be purchased, installed and implemented… but, in reality, that couldn’t be further from the truth. CRM is not a project, an initiative or a rollout. Rather, it’s a fundamental change, and an improvement, in how your firm manages and leverages its relationships. These relationships are critical to the success of the firm – which makes CRM essential for firm success.