Chris Fritsch Named Marketing & Business Development Thought Leader in JD Supra 2018 Readers Choice Awards
Chris Fritsch has been recognized as a top Marketing & Business Development thought leader in the JD Supra 2018 Readers Choice Awards. An author, speaker and regular JD Supra contributor of marketing and business development technology insights and commentary, Chris consistently achieved high visibility and engagement among JD Supra’s legal industry readers in 2017. Chris ranked fourth among the top ten of over 400 JD Supra authors writing on marketing and business development topics for the legal profession.
Chris is President and Founder of CLIENTSFirst Consulting LLC, a 10-year-old firm that provides CRM and marketing and business development technology consulting services for law and professional services firms.
Effective eMarketing – Processes & Procedures for Efficient Email Campaigns
– By Rachel Fields, Client Success Consultant
Why is it so hard for Marketing to get an email communication out the door in a timely manner? In working together with hundreds of law and other professional services firms over the last 10 years, this is one of the most frequent complaints we hear from Clients.
Law firms collectively spend thousands of hours of billable time creating content, and frequently this information is time-sensitive. In some cases, the firm that gets the information to Clients or prospects first gets hired. But if the information is not sent in a timely manner,
Six Tips to Select the Right CRM System
– By Chris Fritsch, Client Success Consultant
Research estimates that up to 70% of CRM systems fail to meet expectations – and a failed CRM implementation can be extremely costly, not just in terms of the financial expense, but also because of the costs in lost time – and credibility. Even more impactful: you don’t often get a second chance at CRM success. This means that it’s critical to select the right CRM system.
The good news is, CRM success is possible. If you simply follow a few critical steps before and during the CRM selection process,
GDPR Guidance: A Practical Approach to Preventing the Pain of Privacy and Anti-Spam Compliance
The General Data Protection Regulation (GDPR) goes into effect May 25, 2018. For some professional services firms, preparing for GDPR can pose some daunting challenges. But with some basic guidance, you can prepare your CRM and eMarketing systems to help your firm be compliant.
Where to Begin
Has your firm already done anything to comply with the Canadian Anti-Spam Law (CASL), which went into effect in July of 2017? If so, start there. Unlike GDPR, CASL has a provision for implied consent. If your firm is relying on implied consent, it needs to be converted to express consent within two years of the date of implied consent OR the conditions of implied consent must be renewed within two years.
Top Tips for Email Marketing Success
by Rachel Fields, Client Success Consultant
Despite the challenges we all sometimes face with the sheer volume, email is still an essential tool for connecting with Clients and prospects. Whether you’re updating them on legal developments or inviting them to an event, the goal of email marketing is to help keep the firm and professionals top-of-mind. To enhance your email marketing success, here are 15 Best Practices to help ensure your email marketing is effective and avoids the spam filter.
- Email subject lines should be 40 to 60 characters long (including spaces).
Dealing with Data Quality Depression
Nothing can be more frustrating than dealing with data quality. But when it comes to CRM success,
there are few things that are more important. While data quality tasks can be a monotonous and
mundane job, left ‘untreated’, a CRM database can rapidly deteriorate into a major headache, causing
end users to doubt and distrust the data – and refuse to use the system.
The First Step
The first step in dealing with data quality depression is admitting you have a problem – or lots of them.
Your end users are out of control.
CLIENTSFirst Consulting Welcomes Client Success Consultant Rachel Fields
CLIENTSFirst Consulting is excited to announce a new addition to our team. Rachel Fields joins CLIENTSFirst as our newest Client Success Consultant. Rachel offers Clients more than 20 years’ experience in legal marketing and business development technology with leading law firms ranging in size from fewer than 200 to more than 2,000 lawyers. She has experience developing and maintaining a wide range of systems including multiple CRM systems, email marketing and event management technology, experience and proposal tools and websites. She also has extensive experience partnering with IT, HR, Finance and Business Development departments to develop solutions for various data and knowledge management needs.
Contact Management 101: 10 Top Tips for Success
– By Christina R. Fritsch, JD, Client Success Consultant
As the new school year gets underway and students get back to class, it seems like a good time to share a few lessons on contact and relationship management. One group of ‘pupils’ for whom this information can be particularly relevant is new attorneys who are joining a firm for the first time and who are eager to get to the head of the class by focusing on marketing and business development early in their careers.
It may seem to many people that contact management skills should come naturally lawyers,
Christina Fritsch, J.D. of CLIENTSFirst Consulting Inducted as Fellow of the College of Law Practice Management
Christina Fritsch, President and Founder of CLIENTSFirst Consulting LLC, and legal industry CRM expert has been inducted as a Fellow of the College of Law Practice Management during the College’s
Futures Conference in Atlanta, Georgia.
The College of Law Practice Management is an honorary organization made up of individuals who have made significant and sustained contributions to the field of law practice management over a period of years. The College formally recognizes lawyers, law school professors, administrators, consultants, officers of the government, access to justice professionals and others whose work has significantly contributed to and enhanced law practice management,